Film title: Charlie. St Cloud
American Fantasy Romance Drama
Another example of 'Charlie St. Cloud' movie posters"
Media language - The use of 3 words in the title can be seen in the posters, this is a common convention for a fantasy/romance drama film. It ensures the title is not too shot or long, but has great meaning behind it. The text is written in a simple, clear and bold font. Some words are more bold in width as compared to others which gives emphasis to those words. The colour of the text follows the colour scheme of the movie poster, colours from the nature are used to co-ordinate with the theme of the poster. The brown colour used in the first poster and the blue used on the second poster, both stands out infront of the bright background. This makes it clear to read. The next largest text on the poster is the actors name "Zac Efron", Zac Efron is a well known name in the film industry and is popular amongst the girls, his name is a method of advertising and attracting female audiences which is the target audience for romance drama films.
Camera - The images on the posters are very similar, as the images are medium close up shots of the main characters. The two shot on the second poster is a very common shot and image for a romance drama film, the image is used to represent their relationship and is an image which gives the audience an idea of what the film is about. The location of the scene is usually used as the second main image in a fantasy film, as it is the place where magical things happen.
Mise en scene - The mise en scene in the two posters, show two images, the first main image is of the main character, in both images he looks up into the sky, looking angelic because of the high key lighting. Bright colours and sparkles are used to create the heavenly and magical aspect of a fantasy sub genre film. The characters eye colour matches the background colour, which makes it pleasing to look at. The second image is of Charlie and his brother, on the left side the image is in black and white, this could indicate the past. There is also a sailing boat, the boat suggests it is an important significance to the movie.
Editing - There has been editing done on the posters, editing such as making the outside of the main image fade out to white to connect with the second image and changing one side of the image black and white.
Representation - Overall, the representation of the poster shows different relationships by using two images in one poster, this leaves the audience curious. The use of colours from the nature makes the poster look innocent and angelic, the high key lighting supports this. The background of the images shows great significance, as it has been edited to try and bring out the story of the film. Using a long shot image is a common convention for a fantasy sub genre film, it gives an idea to the audience what relationship the characters have by looking at their body language.
Charlie St.Cloud Theatrical Trailer:
Director: Burr Steers
Release Date:
Genre: Fantasy Romance Drama
Starring: 8 October 2010
Distributor: Universal Pictures, Relativity Media
Plot: Charlie St.Cloud is a young man overcoming by grief at the death of his younger brother called Sam, Charlie ended up working in the cemetery his brother is buried in as a caretaker. Charlie gets to have a last special bonding with his younger brother by meeting up with sam each night, playing and talking to him. Things changes when Charlie meets a girl, he is pressured to choose between keeping the promise he has made with Sam or dating the girl he loves.
Media Language - The media language in the trailer used is the words added in between the short clips, to inform the audience of the significant information of the trailer. There is very limited text used, the only text used were "This summer", to notify when the movie is out, "Zac Efron", to promote the movie by advertising the fact that the popular and well known star will be the main cast. This will interest those who are a fan of Zac. The media language does not say much about the film.
Camera - There are a lot of different scenes used in the trailer, this includes, long, medium, close up, extreme close up and two shots, as well as establishing shots to show the location of the scene. Other shots would be panning and tracking, which follows the actions of the characters.
Mise en scene - The mise en scene of the trailer is simple, all props used are props used in our daily lives, this is because it is a drama film, therefore requires a realistic approach. The trailer starts off with a happy scene where Charlie and Sam is seen sailing, it shows their brotherly bonding. This could indicate that the film is based on the relationship between the two brothers. The title uses feminine colours such a light blue text on a beige background, this is to attract female audiences. All the scenes are shot in natural and high key lighting, this is to bring out the livelihood of the activities the brothers do, and to make the trailer look happy, as realistic as possible.
Editing - The words in the trailer are edited to appear on the trailer in a fancy way, where the words would move in a slow up and down motion, this reflects back to sailing and the motion of waves. There is also a magical soundtrack used for when the title appears, this suggests something unordinary will happen. The transition and how the short clips are put together are smoothly transitioned together to make the trailer look well put together and to let the scenes flow nicely. There are a lot of shots edited together that are shot in the same scene, this is to let the audience see every aspect of what is going on in the scene, this makes it exciting and intense to watch.
Sound - The sound used for this trailer follows the conventions of other fantasy romance drama films. A lot of non diegetic sound is used such as different soundtracks to help emphasise the scenes and to set the mood. For example, a happy and upbeat soundtrack will be used for a happy scene. There is a car crash scene in this trailer, for the sound of the honk and crash, non diegetic sound is used so that the sound is more dramatic and clear. Diegetic sounds are also used, this is the sound we hear when filming the trailer, for example the conversation and speech of the characters. The music builds up in the trailers when something exciting or dramatic is happening, however if there was a sad scene the music will not be upbeat, but slow and pessimistic.
Main conventions in this movie trailer -
The fast scenes that last no longer than 15 seconds is one of the main conventions of this movie trailer, this ensures it does not give away the whole movie. Another main convention is "Zac Efron", this is to advertise and promote the film using the actors name. This will attract female audiences. The codes and conventions of a fantasy film is that it focuses on the drama and magical aspect of the movie mostly, the producer wants the film to have an emotional effect on the audience therefore various emotions and unexpected events will happen that can change the mood of audience. It leaves the viewers feeling sympathetic and surprised.
The screenshots above shows the various different shots the trailer has included, each of these different shots are important to make the scenes have an impact on the viewers. The audience is presented with an establishing shot, medium shot, extreme close up two shot and a close up shot. These shots makes the scenes more dramatic which makes the scenes intense.
This movie trailer will be able to help me with the editing of my own trailer, I have learnt a lot of fast cuts are used for exciting and uplifting scenes which I should consider. There is also a lot of different shots and angles taken from the same scene, then edited together. This makes a massive difference to how the viewers perceive the trailer. I have chose this trailer as I am going to create a trailer with the aspects of fantasy.
Editing - The words in the trailer are edited to appear on the trailer in a fancy way, where the words would move in a slow up and down motion, this reflects back to sailing and the motion of waves. There is also a magical soundtrack used for when the title appears, this suggests something unordinary will happen. The transition and how the short clips are put together are smoothly transitioned together to make the trailer look well put together and to let the scenes flow nicely. There are a lot of shots edited together that are shot in the same scene, this is to let the audience see every aspect of what is going on in the scene, this makes it exciting and intense to watch.
Sound - The sound used for this trailer follows the conventions of other fantasy romance drama films. A lot of non diegetic sound is used such as different soundtracks to help emphasise the scenes and to set the mood. For example, a happy and upbeat soundtrack will be used for a happy scene. There is a car crash scene in this trailer, for the sound of the honk and crash, non diegetic sound is used so that the sound is more dramatic and clear. Diegetic sounds are also used, this is the sound we hear when filming the trailer, for example the conversation and speech of the characters. The music builds up in the trailers when something exciting or dramatic is happening, however if there was a sad scene the music will not be upbeat, but slow and pessimistic.
Main conventions in this movie trailer -
The fast scenes that last no longer than 15 seconds is one of the main conventions of this movie trailer, this ensures it does not give away the whole movie. Another main convention is "Zac Efron", this is to advertise and promote the film using the actors name. This will attract female audiences. The codes and conventions of a fantasy film is that it focuses on the drama and magical aspect of the movie mostly, the producer wants the film to have an emotional effect on the audience therefore various emotions and unexpected events will happen that can change the mood of audience. It leaves the viewers feeling sympathetic and surprised.
The screenshots above shows the various different shots the trailer has included, each of these different shots are important to make the scenes have an impact on the viewers. The audience is presented with an establishing shot, medium shot, extreme close up two shot and a close up shot. These shots makes the scenes more dramatic which makes the scenes intense.
This movie trailer will be able to help me with the editing of my own trailer, I have learnt a lot of fast cuts are used for exciting and uplifting scenes which I should consider. There is also a lot of different shots and angles taken from the same scene, then edited together. This makes a massive difference to how the viewers perceive the trailer. I have chose this trailer as I am going to create a trailer with the aspects of fantasy.
GOOD RESEARCH JIA. WE REALLY NEEDED TO ANALYSE A MOVIE MAGAZINE FRONT COVER NOT A DVD COVER, SO WE WILL NEED TO MAKE SURE THAT YOUR RESEARCH COVERS THIS IN DEPTH LATER ON IN THE PROJECT.
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